FULL-SERVICE CAMPAIGN PRODUCTION, PHOTOGRAPHY,
AND CREATIVE DIRECTION

Elevated Visual Storytelling for Premium Brands in Wellness, Fashion, Food, and Hospitality

Lifestyle hospitality photography of a guest relaxing poolside at a boutique hotel in Southern California, photographed by commercial photographer Chelsea Loren.

Two models in blue linen seated under an olive tree in a Mediterranean garden, from the MUJI SS26 apparel campaign photographed by Chelsea Loren

Elevated Visual Storytelling for Premium Brands in Wellness, Fashion, Food, and Hospitality

Close-up of a smiling model holding Evian Facial Spray in warm daylight, from a beauty and CPG campaign photographed by Chelsea Loren

Travel and Leisure adventure photographer California

CLIENTS INCLUDE

You have the vision. What you don't have is a casting director, a stylist, a lighting tech, and a spare eleven hours.

Those, I've got. Photography, casting, wardrobe, locations, crew, and the logistics that turn a brief into an actual shoot day — plus the seventy small decisions nobody warns you about. Planned end to end so one production feeds paid, social, web, and email, not just the hero image.

A photographer who's read
the analytics

Assets built for every channel from the start

Full production,
fully managed

Every shoot is planned around your complete deliverable set — hero imagery, paid media, social, and e-commerce — so no channel gets shortchanged when the campaign launches.

With a background in brand-side content strategy, I shoot with performance in mind. That means imagery planned around what actually converts, not just what looks good in a deck.

Casting, locations, shoot-day logistics, and final delivery — handled. You bring the brief; I bring everything else.

Follow Along

Photographer, creative director, and producer

Meet Chelsea

The briefs I shoot from today look a lot like the ones I used to write.

Before building a full-time photography practice, I spent years on the brand side — as a features editor and content director for two nationally recognized digital media brands. I've reviewed briefs, managed content strategies around ROI and evergreen performance, and delivered asset libraries built to work across paid, organic, and social simultaneously.

I know what it feels like to be accountable for whether the visuals actually performed.

That's why I work as an embedded creative partner — handling photography, creative direction, location scouting, talent casting, shoot logistics, through to final delivery; the full production is managed so your team stays focused on the bigger picture. Whether you arrive with a polished brief or just a launch date, I build the visual system around it.

Read My Story

The work speaks for itself.
The clients tend to come back.

For fifteen years, I've directed campaigns and created imagery for MUJI, Free People, Vuori, and American Eagle in fashion; Marriott and Noble House Hotels in hospitality; Evian, AG1, and Poppi across food, beverage, and wellness; and WonderFold, Cybex, and Coterie in the kids and family space. I work directly with in-house marketing teams, agencies, and brand managers — oftentimes as the only outside partner in the room from concept through final delivery.

WHAT CLIENTS SAY

"Chelsea was so incredible to work with — extremely collaborative, open to in-the-moment ideas, and she made sure we got the shots we wanted and more. From start to finish, the whole experience was so well organized. She works seamlessly with both agency and client teams, and always makes sure everyone's needs are met."

— Amanda, Digital Account Supervisor / J Wade Public Relations

WHAT CLIENTS SAY

"She brings fresh creative ideas, handles everything from location scouting to logistics, and just gets what we're going for. She genuinely feels like part of the team."

— Liz, Brand Manager / WonderFold

WHAT CLIENTS SAY

"The creative directive was magical — the best experience I've ever had working with photographers."

— Maddy, Missing Piece Marketing / Noble House Hotels

WHAT CLIENTS SAY

"Extremely professional, detail-oriented, and has a natural eye for what looks best. We've updated all of our imagery with hers and our site looks so much better — she delivered exactly what we needed across email, website, and social."

— Hannah, Art Director / Lively Root