Campaign-ready product imagery for paid ads, web, social, and brand storytelling.
Styled Product Photography for Modern CPG Brands
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Chelsea Loren is a styled product photographer and creative director specializing in lifestyle-driven product imagery for CPG brands across beauty, wellness, baby & family, apparel, and consumer goods.
Her work focuses on creating elevated, natural product imagery that feels intentional and editorial, while remaining commercially effective. Each image is thoughtfully styled to highlight product features, textures, and real-world use—balancing aesthetic storytelling with the practical needs of marketing teams.
With a background in editorial photography and brand-side campaign work, Chelsea partners closely with in-house teams and agencies from concept through execution. The result is styled product photography designed to perform across paid ads, website hero imagery, product launches, email marketing, packaging support, and evergreen brand content.
Chelsea creates styled product photography that aligns creative vision with strategic usage across digital and print platforms including: website hero sections, paid social campaigns, email marketing, wholesale catalogs, and creative content libraries.
LIFESTYLE PRODUCT PHOTOGRAPHY
- Care deeply about aesthetic consistency, brand world-building, and visual storytelling
- Need imagery designed to perform across paid ads, web, social, email, and third-party platforms
- Are launching products or campaigns and want visuals that feel intentional, elevated, and fresh
- Value a photographer with a refined eye for styling, composition, and post-production polish
- Content libraries for launches and ongoing campaigns
- Campaign-based styled product photography
- Editorial flat lays and tabletop scenes
- Clean, elevated product moments
- Texture-driven detail shots
- Stop-motion GIFS
E-Commerce Photography
STYLED PRODUCT PHOTOGRAPHY
- Styled product photography for a luxury medical-grade skincare brand
- Full holiday collection featuring individual products and curated gift sets
- Elevated, glitzy visual direction designed to feel celebratory while keeping the product as the hero
- Imagery created to complement lifestyle photography with models and short-form video content
- Result: Campaign assets used across website, paid ads, and social channels to support seasonal launches and gifting campaigns
STYLED PRODUCT PHOTOGRAPHY
- Styled product photography for the launch of Feals’ limited edition Groovy Green Apple CBD gummies
- Developing multiple visual setups to capture both fresh, fruit-forward energy and a playful 1970s-inspired aesthetic
- Created a cohesive mix of styled product imagery and UGC-style video clips designed for flexibility across digital platforms
- Result: A versatile asset library used across Feals’ website and social media channels, supporting the flavor launch with both polished imagery and short-form video content optimized for social engagement.
STYLED PRODUCT PHOTOGRAPHY
- Styled product photography for a natural personal care brand across deodorants and body sprays
- Clean, playful, and feminine visual direction highlighting scent profiles and ingredients
- Cohesive color palettes and styling to support updated branding and packaging
- Imagery created for website refresh, line sheets, and paid advertising
- Result: Elevated product imagery used across web, paid ads, and wholesale materials to create a more cohesive brand presence
STYLED PRODUCT PHOTOGRAPHY
- Styled product photography for a contemporary home fragrance brand
- Mix of flat lay and styled tabletop imagery to complement clean e-commerce photography
- Visual direction guided by an established brand guide and mood board
- Imagery created across soy candles, reed diffusers, and natural perfume oils
- Result: Ongoing creative partnership producing assets used across website, social, wholesale materials, third-party retailers, and press features
STYLED PRODUCT PHOTOGRAPHY
- Styled product photography for a sentimental fine jewelry brand
- Soft, natural visual direction focused on storytelling and emotional connection
- Use of natural light, texture, and tonal restraint to highlight delicate details and reflective materials
- Thoughtful composition designed to let the pieces feel intimate while still polished and elevated
- Result: Ongoing creative partnership producing refined product imagery used across web, social, and brand storytelling channels
STYLED PRODUCT PHOTOGRAPHY
- Styled food photography for a multi-flavor, boutique CPG brand
- Collaborated closely with the brand’s owner to identify complementary food pairings, props, and visual cues that helped differentiate flavors while maintaining a cohesive brand aesthetic
- Captured a mix of styled lifestyle imagery and clean e-commerce assets to support both brand storytelling and retail needs
- Result: A versatile image library used across the brand’s website, social media, and third-party retailers and boutiques—elevating the visual presence of a San Diego–based family brand, and supporting an ongoing partnership as a repeat client.
STYLED PRODUCT PHOTOGRAPHY
- Styled product photography for an educational publishing and homeschool curriculum brand
- Large-scale content creation spanning a full curriculum catalog of 300+ products
- Subject-specific flat lay styling with thoughtful prop curation and custom backdrops
- Warm, approachable visual direction designed to feel engaging and home-centered
- Result: Ongoing creative partnership producing imagery and light video used across website, product pages, and brand marketing channels
Commercial lifestyle photography
- Moodboarding and creative concepting
- Model and family casting
- Location and prop sourcing
- Shoot day(s): e-commerce, lifestyle, or studio
- Post-production: editing & delivery of assets for multi-channel use
BOTTLE COOLER & WARMER
Commercial lifestyle photography
- DAN, FOUNDER OF BABBA CARE
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THE BACKSTORY
Before launching my business, I worked behind the scenes at a leading wedding editorial brand, ran the photo and social department for an e-commerce boutique, and directed content for a Forbes-listed travel and family influencer. That experience gave me a unique perspective: I didn’t just create content—I got to see how it performed across platforms. It taught me how to blend art
and analytics to produce imagery that resonates and converts. My roots run deep in photography, too—my mom is an award-winning family photographer, and I got my start assisting her. After studying art history and fashion, I moved to Paris, where I worked as a travel journalist (while chasing the perfect croissant). All of that influences how I see the world—and how I help brands tell their stories with style, strategy, and heart. I now live in San Diego with my husband, pup, and our twin babies.
Photographer, creative director, product stylist
WHY BRANDS CHOOSE ME
- 14+ years of photography experience, working with over 500 brands
- Trusted by lifestyle brands like Marriott and Philz Coffee
- Lifestyle-meets-commercial style that speaks to modern consumers
- Strategic understanding of how content performs on ads, websites, and social media
- Full-service production support: creative direction, casting, location sourcing, styling, and more
- Paid social
- Website Hero
- E-commerce
- Wholesale marketplaces like Faire
What platforms and channels are these images optimized for?
Can styled product photography be used for paid ads and social content?
- Backdrop/location sourcing
- Wardrobe and prop styling
- Shot list collaboration and refinement
Do you offer creative direction in addition to photography?
Start by reaching out with your brand details, product information, and campaign goals. Chelsea will walk you through project scope, timelines, deliverables, and pricing to design a shoot that aligns with your needs and budget.
How do I book a styled product photography shoot?
How does pricing work for styled product photography?
Deliverables vary by project but typically include a set of high-resolution styled product images, flat lays, tabletop compositions, and editorial groupings. All images are carefully styled for flexibility and can be used for paid ads, hero website imagery, email campaigns, social posts, and wholesale or third-party marketplaces.
What types of assets will I get?
Frequently Asked Questions
Do you shoot both e-commerce and lifestyle content?
This allows brands to walk away with:
- White or clean-background images for PDPs
- Styled brand photography for websites and ads
- Lifestyle imagery for social and brand storytelling
How is styled product photography different from lifestyle or commercial lifestyle photography?
While commercial lifestyle photography often includes people, environments, and real-world use, styled product photography focuses primarily on the product itself, elevated through thoughtful styling and design. It sits between straightforward product shots and full lifestyle scenes, making it ideal for campaigns, hero imagery, and omnichannel content that needs both editorial polish and commercial clarity.
Do you work with brands outside of San Diego?
Yes. While I’m based in San Diego, I work with brands nationwide. Oftentimes brands will fly a represenative out to California to join for a photoshoot, or they pass full production to me.
What brands is styled product photography best for?
Styled product photography is ideal for consumer brands that want imagery with intention — brands with developed packaging and design, cohesive visual identity, and products that benefit from emotional or contextual storytelling. It works especially well for beauty, wellness, home goods, apparel accessories, candles & home fragrance, and curated collections.
What is styled product photography?
Styled product photography is a curated approach to photographing products that goes beyond clean e-commerce shots. It uses intentional styling, props, lighting, and compositions to convey mood, context, and brand personality — while still keeping the product as the hero. These images are built to perform across web, paid ads, social, email, and wholesale platforms.
From luxury hospitality to CPG and lifestyle — creative partnerships with brands and marketing teams that need
imagery and assets that travel across platforms.
BRAND PARTNERS
