Commercial Lifestyle Brand Photography
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Chelsea Loren is a commercial lifestyle brand photographer and creative director specializing in lifestyle-forward brand campaigns for funded CPG brands across beauty, wellness, baby & family, apparel, and consumer goods.
Her work focuses on creating elevated, natural lifestyle imagery built to perform commercially—balancing storytelling with the needs of marketing teams. The result is imagery that feels approachable and fresh, while remaining clear, scalable, and brand-forward.
With a background in editorial and brand-side campaign work, Chelsea partners closely with marketing teams and agencies from concept through execution, creating lifestyle photography designed for paid ads, website hero imagery, product launches, email marketing, and evergreen brand content.
Based in San Diego and working nationwide, Chelsea creates lifestyle-forward brand campaigns that align creative vision with real-world usage across digital and print platforms.
Commercial lifestyle photography
- CPG brands across beauty, wellness, baby & family, and consumer lifestyle
- Marketing teams creating campaign-driven lifestyle content for paid and owned channels
- DTC and retail brands investing in long-term, high-performing visual assets
- Agencies looking for a collaborative partner who understands how images are actually used
- Brand teams launching new products, campaigns, or seasonal initiatives
HEY ROOTED
Commercial lifestyle photography
- Lifestyle-focused campaign for a direct-to-consumer plant brand with both millennial and Gen Z audiences
- Ongoing creative partnership including styling support and lifestyle photography across multiple shoots
- Warm, approachable imagery designed to integrate plants naturally into everyday home environments
- Result: Content used across social media, web, and paid advertising to support brand growth and customer acquisition
KIDS' WAGON & GEAR
Commercial lifestyle photography
- Full-service creative direction and photography across multiple campaigns
- Lifestyle photoshoots, location scouting, and on-set coordination of up to 18 kids and parents
- Extensive retouching and face-swapping to achieve picture-perfect group shots
- Helped define and maintain brand consistency through imagery
- Images used across paid ads, website, email campaigns, and print
- Result: Increased engagement, strong visual storytelling, and longterm repeat client
Commercial lifestyle photography
- Lifestyle-driven campaign for a hospitality and leisure brand focused on guest experience and emotional storytelling
- Photography centered on moments of rest, connection, and atmosphere rather than traditional room documentation
- Imagery created to support brand perception across web, social, and marketing touchpoints
- Result: Content designed to elevate how hospitality environments are presented through a lifestyle-forward, brand-led lens
Commercial lifestyle photography
- Ongoing lifestyle content creation for a short-term rental and hospitality group across multiple properties
- Campaign-style photography focused on guest experience, amenities, and moments rather than traditional property documentation
- Imagery designed to showcase how travelers use and experience spaces through a lifestyle-forward lens
- Content used across web, social, and marketing channels to support brand perception and booking strategy
LUXURY BEDDING & LINENS
Commercial lifestyle photography
- Lifestyle campaign for a luxury home brand focused on comfort, ritual, and everyday moments
- Collaborative production including lifestyle photography with an emphasis on emotion, environment, and use
- Imagery designed to feel warm, aspirational, and experiential rather than product-forward
- Result: Content used across web, social, packaging, and brand marketing to support premium positioning
GOAT MILK FORMULA
Commercial lifestyle photography
- Full-service creative direction and photography
- E-commerce imagery, lifestyle shoots, and medical content
- Images used across paid ads, website, email campaigns, and print
- Shot over multiple days with real families and healthcare professionals
- Result: Increased engagement and a refreshed brand presence with glowing client feedback
Commercial lifestyle photography
- Lifestyle food photography and e-commerce photography for a national CPG launch
- Multi-day production across San Diego, working from the brand’s shot list to create cohesive visuals
- Produced imagery across diverse environments—including hiking trails, residential settings, beach, van-life scenarios, gym moments, and studio e-commerce—to position the product as an everyday, on-the-go lifestyle staple
- Coordinating lighting strategies for varied conditions, managing a large cast of adult models, children, and a dog, and directing real-use moments that showcased the product in motion
- Result: A versatile image library used across Artemis’ website, social media, digital marketing, and launch campaigns—reinforcing the brand’s positioning as an active, lifestyle-driven food product.
Commercial lifestyle photography
- Moodboarding and creative concepting
- Model and family casting
- Location and prop sourcing
- Shoot day(s): e-commerce, lifestyle, or studio
- Post-production: editing & delivery of assets for multi-channel use
BOTTLE COOLER & WARMER
Commercial lifestyle photography
- DAN, FOUNDER OF BABBA CARE
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THE BACKSTORY
Before launching my business, I worked behind the scenes at a leading wedding editorial brand, ran the photo and social department for an e-commerce boutique, and directed content for a Forbes-listed travel and family influencer. That experience gave me a unique perspective: I didn’t just create content—I got to see how it performed across platforms. It taught me how to blend art
and analytics to produce imagery that resonates and converts. My roots run deep in photography, too—my mom is an award-winning family photographer, and I got my start assisting her. After studying art history and fashion, I moved to Paris, where I worked as a travel journalist (while chasing the perfect croissant). All of that influences how I see the world—and how I help brands tell their stories with style, strategy, and heart. I now live in San Diego with my husband, pup, and our twin babies.
Photographer, creative director, product stylist
WHY BRANDS CHOOSE ME
- 14+ years of photography experience, working with over 500 brands
- Trusted by lifestyle brands like Marriott and Philz Coffee
- Lifestyle-meets-commercial style that speaks to modern consumers
- Strategic understanding of how content performs on ads, websites, and social media
- Full-service production support: creative direction, casting, location sourcing, styling, and more
- Casting models
- Location scouting
- Wardrobe and prop styling
- Shot list collaboration and refinement
Do you offer creative direction in addition to photography?
For most sessions, I make a very detailed Creative Directive to streamline ideas, shot list, inspiration, and usage, that way we are on the same page. The Creative Directive is part of my proven process to ensure you get the shots you need of either you or your product, with on-brand colors, and photographed with placement in mind (like hero header vs Instagram).
how do you make sure i get the photos i need?
- Campaign goals and deliverables
- Platforms where images will be used
- Creative direction and styling needs
- Licensing and usage requirements
As a general guideline, commercial food photography projects typically range from $5,000–$30,000+, depending on complexity and usage.
What kind of prices can I expect?
Absolutely. I coordinate talent that aligns with your audience and brand identity.
Can you help cast families or source models?
Frequently Asked Questions
What is commercial lifestyle photography?
- Communicates value, quality, and experience
- Aligns with your brand identity and audience
- Performs across ads, web, social, and retail
- Feels editorial, intentional, and conversion-ready
Do you shoot both e-commerce and lifestyle content?
This allows brands to walk away with:
- White or clean-background images for PDPs
- Styled brand photography for websites and ads
- Lifestyle imagery for social and brand storytelling
Where are Brand lifestyle images typically used?
Commercial brand lifestyle imagery is commonly used across:
Paid advertising (Meta, Google, Amazon, Pinterest, etc.)
Brand and product websites
Amazon listings and PDPs
Email marketing and campaigns
Packaging and point-of-sale materials
Hospitality collateral and sales decks Press, PR, and editorial placements
Every project includes a clear licensing and usage discussion so imagery is created with your intended placements in mind.
Do you work with brands outside of San Diego?
Yes. While I’m based in San Diego, I work with brands nationwide. Oftentimes brands will fly a represenative out to California to join for a photoshoot, or they pass full production to me.
How Will I receive my images?
I'll deliver a cohesive online gallery brimming with images that pack a punch! You can download the High-Resolution files straight from there and start using them right away to make your website and social media sparkle.
When Will I receive my images?
Images will be delivered 3 weeks after your selections have been made from our session; photoshoots are typically scheduled anywhere from 1-3 months in advance. For projects that have a quick turnaround time, let me know and we can see if it can be accommodated.
From luxury hospitality to CPG and lifestyle — creative partnerships with brands and marketing teams that need
imagery and assets that travel across platforms.
BRAND PARTNERS