Visual Strategy & Content That Elevates Brands
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I partner with marketing teams and brands to create thoughtful, high-performing visual content — from early creative direction through production and final delivery.
Whether you’re launching a new product, refreshing your brand imagery, or building a content library designed to work across channels, my role is to make the process seamless and the results impactful.
Every project is tailored to the brand. The offerings below represent the ways I most often support brand and marketing teams, but each proposal is thoughtfully crafted based on your goals, scope, timeline, and how the content will be used.
Some projects require a full end-to-end approach, while others focus on a specific piece of the process — my role flexes to support what your team needs most.
Shoot Management
Great creative only works if the process behind it is solid. I offer full-service production and shoot management to make sure every detail is covered — from early planning through shoot day and final delivery — so nothing feels rushed, chaotic, or left to chance.
This includes building clear timelines, coordinating schedules, managing shot lists, and overseeing on-set flow. I’m there to keep things moving, anticipate needs, and solve problems before they become distractions. The goal is a shoot day that feels organized and collaborative, not stressful or over-managed.
When logistics are handled well, teams can stay focused on creative decisions and campaign goals — trusting that the process is in good hands and the work will come together seamlessly.
In addition to photography, I offer stop-motion and B-roll video as a natural extension of your shoot. These short clips are designed to complement still imagery and give brands more flexibility when building campaigns across web, social, and paid media.
B-roll clips can be added to your session and delivered as individual moments for your team to splice together and use as needed. They add movement and depth to your content library, making it easier to create dynamic assets without planning a separate video shoot.
Stop-motion brings a playful, engaging energy to product storytelling. These clips are especially effective for highlighting features, texture, or use in a way that feels fun, intentional, and highly scroll-stopping — perfect for brands looking to add personality and motion to their marketing.
Most productions book one to three months out, which allows for proper casting, location scouting, and crew scheduling. That said, some projects have come together on shorter notice. If you have a date in mind, ask — I'll tell you honestly whether it's possible with the crew and scope you need.
How far in advance should we book a commercial photoshoot?
I'm based in San Diego, California, and work regularly across Southern California, nationally, and internationally. Travel is scoped per project.
Where is Chelsea Loren based, and does she travel for shoots?
Every project is quoted with usage licensing scoped to how and where the imagery will run — channels, territory, and duration. This means you're paying for the rights you actually need rather than a blanket fee, and your brand has clear, documented permissions for every placement.
How is commercial photography licensed?
When will we receive the final images?
Typically final assets are delivered three weeks after selects are approved. If you're working against a tighter launch date, tell me early and I'll build the schedule around it.
Yes. Motion can be added to any production depending on scope — b-roll and short-form clips captured alongside stills, social-first vertical video, or a full commercial with a dedicated video crew. Smaller scopes I shoot myself; larger productions bring in a videographer and crew. Capturing motion on the same shoot days is almost always more efficient than running a separate production.
Do you shoot video as well as photography?
Yes, at whatever level the project needs. Some campaigns arrive fully built and my job is to execute the vision beautifully. Others need the concept developed from the ground up — mood boards, shot lists, casting direction, prop and wardrobe guidance. Both are welcome; the difference is scope, and we define it before we start.
Do you offer creative direction?
Every project opens with a scoping call to align on goals, usage, deliverables, and timeline. From there: creative development and shot planning, pre-production and casting, the shoot itself, then editing and delivery. You'll have one point of contact throughout — me.
What does the process look like from brief to delivery?
Commercial photography is licensed for advertising and paid placement; brand photography typically covers owned channels like your website and social. In practice the difference is scope and usage rights, which is why every quote starts with how and where the images will run.
What's the difference between commercial and brand photography?
Yes — it's how most of my projects run. Send your deck, shot list, brand book, or reference boards and I'll build the production around them. If the direction is still forming, creative development can be scoped in.
Can you shoot from our existing brief and brand guidelines?
Everything between the brief and the final assets. Model casting, wardrobe and prop styling, hair and makeup booking, location scouting and permits, crew hiring, call sheets, on-set creative direction, and final retouching and delivery. You bring the brief and the brand goals; I build and run the rest.
What's included in full-service photo production?
Campaign projects begin at $3,500. Most fall between $7,500 and $50,000 depending on shoot days, crew, talent, locations, and licensing. That range covers full production — not just shoot time — so the number reflects planning, casting, styling, creative direction, and post.
How much does a commercial photoshoot cost?
I partner with in-house marketing teams, agencies, and brand leads at established consumer brands — hospitality groups, fashion and apparel, food and beverage, wellness, and family brands. Most projects are multi-use campaigns feeding paid media, web, social, email, and print. Clients include MUJI, Marriott, Free People, Vuori, Evian, and WonderFold.
What types of clients do you work with?
Frequently Asked Questions
Do you provide models and talent for campaigns?
Yes. Casting is part of production. I source talent through agencies or direct casting depending on the project, handle bookings and releases, and can run a casting round for your team to approve before we shoot. Talent fees and usage are quoted alongside the production.
