Visual Strategy & Content That Elevates Brands
Trusted by brands like
I partner with marketing teams and brands to create thoughtful, high-performing visual content — from early creative direction through production and final delivery.
Whether you’re launching a new product, refreshing your brand imagery, or building a content library designed to work across channels, my role is to make the process seamless and the results impactful.
Every project is tailored to the brand. The offerings below represent the ways I most often support brand and marketing teams, but each proposal is thoughtfully crafted based on your goals, scope, timeline, and how the content will be used.
Some projects require a full end-to-end approach, while others focus on a specific piece of the process — my role flexes to support what your team needs most.
Your brand, business, and services are unique — so shouldn’t your visual content be too?
Creative direction is where every successful shoot begins. I work closely with marketing teams to shape a clear visual approach that aligns with brand identity, campaign goals, and how the content will ultimately be used.
From concept development and mood boards to shot lists, styling direction, and visual storytelling, this phase ensures the shoot is intentional — not just beautiful. My background in editorial and commercial photography allows me to think beyond individual images and focus on creating cohesive visuals that support campaigns, launches, and long-term brand growth.
Whether a brand comes in with a fully formed vision or needs help refining ideas, I act as a creative partner — offering clarity, structure, and taste throughout the process.
Creative Direction & Styling
I create meaningful imagery designed to work as hard as your brand does. With over a decade of experience spanning photography, editorial, and content strategy, I bring a rare blend of creativity and marketing insight to every shoot.
Before launching my business, I worked in editorial and social media where I not only produced and art-directed campaigns, but also analyzed how that content performed — seeing firsthand what resonated, what converted, and what didn’t. That early exposure shaped how I approach photography today: with a strategic, analytical eye alongside strong visual storytelling.
The result is commercial product and lifestyle photography that feels elevated and natural, while still supporting real business goals. Every shoot is thoughtfully planned around audience, usage, and platform — delivering imagery marketing teams can confidently use across campaigns, paid media, e-commerce, and beyond.
Commercial Product & Lifestyle Photography
Great creative only works if the process behind it is solid. I offer full-service production and shoot management to make sure every detail is covered — from early planning through shoot day and final delivery — so nothing feels rushed, chaotic, or left to chance.
This includes building clear timelines, coordinating schedules, managing shot lists, and overseeing on-set flow. I’m there to keep things moving, anticipate needs, and solve problems before they become distractions. The goal is a shoot day that feels organized and collaborative, not stressful or over-managed.
When logistics are handled well, teams can stay focused on creative decisions and campaign goals — trusting that the process is in good hands and the work will come together seamlessly.
Full-Service Production &
Shoot Management
The right people and places make all the difference. I help brands cast models, talent, and locations that feel genuinely aligned with their audience, values, and overall aesthetic — not generic or overly styled.
Depending on the project, this can include working with agency-represented talent or sourcing freelance and real-life models, as well as coordinating hair, makeup, and wardrobe support as needed.
Locations are chosen with intention, whether that’s a clean studio, a lived-in home, or a destination setting that supports the story you’re telling. The goal is always the same: imagery that feels natural, on-brand, and immediately recognizable as yours — without feeling forced or overproduced.
Model Casting, Talent Coordination
& Location Scouting
In addition to photography, I offer stop-motion and B-roll video as a natural extension of your shoot. These short clips are designed to complement still imagery and give brands more flexibility when building campaigns across web, social, and paid media.
B-roll clips can be added to your session and delivered as individual moments for your team to splice together and use as needed. They add movement and depth to your content library, making it easier to create dynamic assets without planning a separate video shoot.
Stop-motion brings a playful, engaging energy to product storytelling. These clips are especially effective for highlighting features, texture, or use in a way that feels fun, intentional, and highly scroll-stopping — perfect for brands looking to add personality and motion to their marketing.
Stop-Motion & B-Roll Video
Submit a Project Inquiry
Images will be delivered 3 weeks after your selections have been made from our session; photoshoots are typically scheduled anywhere from 1-3 months in advance. For projects that have a quick turnaround time, let me know and we can see if it can be accommodated.
When Will I receive my images?
Frequently Asked Questions
What types of clients do you work with?
I partner with established brands, marketing teams, funded start-ups, and creative directors looking for strategic commercial photography for campaigns, product launches, hospitality, and brand storytelling. Most projects involve multi-use imagery across web, social, paid media, and print.
What is your minimum investment?
Projects typically begin at $3,000+, with most commercial engagements falling above that range depending on scope, usage, and creative direction. This ensures each project receives the planning, production, and execution required for high-performing imagery.
Do you offer branding or personal sessions?
My work is focused on commercial brand, lifestyle, product, and hospitality photography; if you are a business owner looking for a personal brand photoshoot, please refer to this page. I do not offer portrait photography. family sessions, or weddings at this time.
What does your process look like?
Each project begins with a creative consultation to align on goals, usage, and visual direction. From concept development and shot planning through production and final delivery, you’ll receive a streamlined, collaborative process designed to support your marketing objectives.
Do you offer creative Direction?
Yes. Creative direction is a core part of my process and many brands choose to add it on. Depending on the project, this may include concept development, mood boards, shot lists, prop and wardrobe guidance, and collaboration with stylists or production partners.
Where are you based and do you travel?
I’m based in San Diego, California and regularly work with clients nationwide and internationally. Travel is available and scoped based on project needs.
How are images licensed and used?
Every project is different and will be quoted based on commercial usage licensing tailored to how and where the imagery will be used. Licensing ensures your brand has the appropriate rights while reflecting the value and scope of the work.
What are the next steps if i'm interested in working together?
Once your inquiry is reviewed, I’ll follow up with next steps, which may include a consultation call to discuss scope, timelines, and creative direction. If it’s not the right fit, I’ll let you know promptly.
