Estancia La Jolla came out of a major renovation needing imagery that matched the refreshed property — new pool bar, redesigned guest rooms, updated F&B outlets, and Spa Estancia. The brief called for a warmer, more current look than the property's existing library: hacienda-equestrian character with a moodier, more editorial edge, aimed at a younger guest than the group's other properties.

I produced and directed the campaign in creative partnership with Missing Piece Marketing, covering twelve scenes across the property in two and a half days.

Three cocktails and a Palma menu on a patterned textile in afternoon light
Guest relaxing in a renovated Estancia La Jolla guest room with a sun hat on a burl side table
Morning yoga class on the lawn outside The Woodlands at Estancia La Jolla

Full-service production, photography, and creative direction for Estancia La Jolla's property refresh,
 shot on location across a working resort.

Estancia La Jolla — Hospitality Campaign Photography

Production Scope:

Creative direction · Model and talent casting · Wardrobe styling · On-set production · Campaign and lifestyle photography · Post-production and delivery

I worked as photographer, director, stylist, and casting director on this one — casting talent, directing wardrobe, and running production with a small crew.

Estancia was fully operational throughout. Guests were on property, service was running, and every space had a window: the pool between guest use, the lobby bar around service, guest rooms in the gaps between turnovers. The schedule was built backward from the property's operations rather than the other way around — no closures, no disruption to guest experience, and twelve scenes still delivered on time.

Overhead of a full shared table at Mustangs & BurroEstancia La Jolla Hotel & Spa entrance sign framed by bougainvilleaStretch on a branded Spa Estancia mat during a lawn yoga classGuest with a cocktail at the Lobby Bar, shot for the property refresh campaignBedding and headboard detail in a renovated Estancia La Jolla guest roomCouple with their dog in a guest room, wine and small plates on the table
Guest with a cocktail and tacos on the patio at Mustangs & BurroOverhead of a guest holding tea beside the poolGuest with a branded Estancia La Jolla water bottle and yoga matGuests moving through a yoga flow on the lawn at Spa EstanciaGuest served pancakes and eggs at a garden brunch tableServer delivering two cocktails on a brass tray in the Lobby Bar

Twelve scenes across the property:
Palma pool bar, Lobby Bar, guest rooms, Spa Estancia, and F&B outlets — shot around live service.
Talent cast and styled to the refreshed property: hacienda character, chic and current, warmer than a standard hotel library.

Yoga instructor leading a class on the lawn at The Woodlands, Estancia La Jolla hospitality campaign

LICENSING: In perpetuity.
Web, social, paid media, email, and editorial features.

Coupe cocktail with a leaf garnish on a dark bar tableTwo guests talking on a guest room balcony above the palmsSyrup poured over pancakes and berries during a poolside breakfastGuest walking past the cabanas at the renovated Estancia La Jolla poolBreakfast plate and coffee photographed over the shoulder at a garden tableThree guests carrying mats to a Spa Estancia yoga session on the lawnin-room breakfast service delivered to a couple at Estancia La JollaTwo chile-rimmed margaritas raised in a toastCouple sharing a meal beside the fireplace at Mustangs & BurroGuest in an Estancia La Jolla robe with morning coffee by the windowCoffee service handed across a ledge overlooking the hacienda courtyardOverhead of pastries and espresso at the Trading Post caféGuests gathered at the redesigned Lobby Bar for evening drinksWine and cocktails raised over a shared table, shot for the property's hospitality campaignBartender pouring at the Lobby Bar's back bar

Planning a property refresh or hospitality campaign — on a working property?

send an inquiry here

Champagne toast for hotel lifestyle photography estancia la jolla

Client: Estancia La Jolla / Noble House Hotels
Agency: Missing Piece Marketing
Photography, Creative Direction: Chelsea Loren
Casting & Wardrobe Styling: Chelsea Loren
Location: La Jolla, California

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Chelsea Loren Photography

Chelsea Loren is a San Diego-based commercial lifestyle photographer specializing in luxury hospitality, brand campaigns, and editorial content for premium consumer brands.

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