Skincare gets photographed in studios. Evian Spray wanted the opposite: their audience uses the mist out in the world — after a workout, mid-errand, in the small self-care moments of an ordinary day — and the imagery needed to look like that.

The direction we landed on was effortless, cool, and urban. Bright natural light for dewy skin, minimal makeup, movement over posing, and moments that read almost candid — the kind of frame that stops a scroll because it doesn't look like an ad.

Evian came back the following year for a refresh, and this page covers both campaigns.

Campaign key visual for Evian Glow facial mist with floral backdrop and product held to camera
Model in a white tee with Evian spray, seated outdoors under dappled shade
Close portrait of a model laughing with Evian facial spray in hand, outdoors in natural light

Creative direction, casting, and lifestyle photography across two campaigns for Evian Spray,
shot on location in San Diego.

Evian Spray — Beauty & Skincare Lifestyle Campaign

Production Scope:

Creative direction · Model casting · Location scouting · Wardrobe styling · Lifestyle and product photography · Post-production and delivery

I handled creative direction, model casting, location scouting, and styling across both shoots. Wardrobe was built from pieces the model already owned, which kept the looks honest rather than dressed — the point was someone who'd stepped out for the day, not someone styled to look like they had.

Both campaigns ran as tight, agile productions: a small footprint, fast turnaround, and a full asset library delivered for digital and paid social. For a beauty brand running always-on creative, that's the model that actually sustains — campaign-grade imagery without a massive call sheet.

Model spraying Evian facial mist mid-motion in a Spanish-style courtyardFull-length lifestyle frame against a pink stucco wall, beauty campaign photographyModel in pink activewear misting after a workout against a wall of flowersModel misting at a restaurant doorway in a white tee and denimModel reclining poolside with Evian facial spray, backlit in soft afternoon lightModel at a café table with coffee and Evian facial spray, red door behindClose frame of a model applying Evian Glow facial mist to her hair, laughingModel in pink activewear misting against a bright blue sky, shot from belowModel crossing the street in a mauve dress with Evian spray, Spanish Colonial architecture behind
Model in a white tee against a pink wall holding Evian Glow facial mistModel in a coral dress with Evian facial spray in front of flowering bougainvilleaModel in sunglasses and a mauve set walking past ornate architecture, beauty lifestyle frameModel holding Evian Protect mist in dappled afternoon lightModel seated on a low wall in activewear on a tree-lined sidewalkModel in pink activewear with Evian facial spray against an open blue sky

Urban locations chosen for where the product actually gets used — out in the day rather than staged
in studio.

Model reclining on a ledge in front of a fountain, misting overhead

USAGE:
Website + organic social, paid media, and 3rd party.

Model resting on a stone balustrade beside the Evian facial spray, warm daylight

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Campaign key visual for Evian Protect facial mist with cornflower backdrop and product held to camera

Client: Evian
Photography, Production & Casting: Chelsea Loren
Photo Assistant: Ella Brazil 
Location: San Diego

Back to Portfolio

Overhead commercial food photography of assorted pastries and cookies for a brand campaign, photographed by San Diego commercial photographer Chelsea LorenLifestyle brand photography of a woman at a café styled for a commercial campaign, photographed by California commercial lifestyle photographer Chelsea LorenSan Diego commercial lifestyle photographer Chelsea Loren on set with a film cameraLifestyle product photography of a home fragrance reed diffuser styled for a brand campaign, photographed by San Diego commercial photographer Chelsea LorenCommercial lifestyle fashion photography of a model in a white tee against a pink wall for a brand campaign, photographed by California commercial photographer Chelsea Loren

Chelsea Loren Photography

Chelsea Loren is a San Diego-based commercial lifestyle photographer specializing in luxury hospitality, brand campaigns, and editorial content for premium consumer brands.

© Chelsea loren photography