Bosch brought a campaign into their Irvine showroom and test kitchen built around one idea: appliances shown in use with high energy (as opposed to restraint). Product features had to read clearly in every frame while the images still looked like something you'd stop scrolling for.

I was brought in by Pollen Studios as photographer, working to creative from Smart Magic. Day one covered cast talent and product feature capture. Days two and three brought celebrity chefs into the showroom for a series of kitchen competitions.

Woman on a phone call leaning against the counter beside a Bosch dishwasher
Man loading the lower rack of a Bosch dishwasher in a modern kitchen
Close-up of a hand opening a Bosch dishwasher in a bright white kitchen

Three-day commercial stills production at Bosch's Irvine showroom,
shot for a national social-first campaign.

Bosch — Appliance Campaign & Celebrity Chef Photography

Day one: talent and product feature capture — refrigeration and dishwasher features shot to read clearly at social crop.

Days two and three: celebrity chefs competing in the showroom test kitchen. Candid coverage, personality portraits, and plating shot live, alongside a motion crew working the same set.

Hand placing a glass into the upper rack of a Bosch dishwasherDetergent tab being placed in a Bosch dishwasher dispenser, close detailWoman closing the door of a Bosch dishwasher

Production Scope:

Commercial stills photography · Product feature capture · Talent and chef coverage · Post-production and delivery

Solo capture across three days — no assistant, no digi tech — delivering 150 finals with motion crews working the same space at the same time.

Bosch dishwasher installed in a white kitchen with marble backsplashChelsea-Loren-Bosch-Games-14Woman placing a container into the lower rack of an open Bosch dishwasherWoman with a coffee mug beside the sink and Bosch dishwasher in a sunlit kitchen
Chef Mei Lin stirring a pot of popcorn on a Bosch gas rangeOverhead of a finished popcorn dish styled with limes and wooden racketsMichael Voltaggio seasoning a mixing bowl at the prep counterJet Tila seasoning a pan of tomatillos on a Bosch induction cooktopChefs Mei Lin and Jet Tila standing back to back in the Bosch showroom kitchenJet Tila searing skewers on a grill pan during competitionMei Lin holding out a finished sandwich plate to cameraEverything seasoning sprinkled over a tray of pretzel bitesMichael Voltaggio setting a Bosch wall oven mid-competitionPortrait of Michael Voltaggio seated with a chef's knife between roundsChef Evelyn Garcia laughing at the range mid-roundJet Tila reclining in a lawn chair with cucumber slices over his eyes

USAGE:
Commercial — worldwide digital, including paid, PR, and retail e-commerce.

Chefs Mei Lin and Jet Tila tasting each other's dishes mid-competitionChef Evelyn Garcia presenting a plated dish at a Bosch induction cooktopChef Michael Voltaggio reaching into a Bosch refrigerator, caught mid-reactionMei Lin and Jet Tila working side by side at the range during a timed round

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Jet Tila tasting a dish across the counter from Mei Lin during competition

Client: Bosch
Production: Pollen Studios
Creative: Smart Magic
Photography: Chelsea Loren
Location: Irvine, California

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Chelsea Loren Photography

Chelsea Loren is a commercial photographer, creative director, and producer based in San Diego, working with premium hospitality, fashion, food, wellness, and family brands worldwide.

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