No exam table, no stock stethoscope.

Direct-to-patient telehealth gets photographed like a doctor's office. For Mochi Health's rebrand — the move from a focused GLP-1 platform to a nine-vertical telehealth marketplace — the brief called for the opposite: a typical Tuesday morning. Someone eating breakfast at the kitchen island, getting ready in the bathroom, taking a provider call from the couch.

Nine care verticals in one production day: weight management and GLP-1, longevity and NAD+, men's health, women's health, mental health, skin, hair, and nutrition. We cast ten models between 25 and 55 across a real range of body types, because the audience is the entire country and the library needed to look that way.

Hands opening a Mochi welcome kit with branded bottle and supplies on a marble counter
Man applying skincare at home, shot for Mochi's skin care vertical
Woman at a kitchen island in morning light, part of Mochi Health's telehealth lifestyle campaign

Full-service production, photography, and creative direction for Mochi Health's rebrand launch —
nine care verticals shot in a single day at a residential home.

Mochi Health — Telehealth Lifestyle & Product Campaign

Production Scope:

Creative direction · Model casting · Wardrobe styling and props · Location scouting · On-set production · Lifestyle and product photography · Video b-roll · Post-production and delivery

Mochi came to us with the brief, the shot list, and the product. My team handled casting, wardrobe, styling, location scouting, props, and crew, shooting stills and video b-roll in tandem across one day.

Color did the connective work. Warm neutrals as the base with a subtle lean into Mochi blue, carried mostly through wardrobe rather than props, plus the pops you'd actually find in someone's house — a terracotta mug, strawberries on the counter, a coordinating yoga mat. Nine categories, one visual system, built to survive the rebrand it was launching.

Man stretching in a sunlit backyard, shot for Mochi Health's longevity verticalClose frame of a capsule tipped into an open palm at homeWoman with breakfast and coffee at a marble kitchen island, nutrition verticalWoman seated on a yoga mat on the patio, framed through garden grassesOverhead still life on a marble counter with fresh fruit, bread, and Mochi productMan seated on a kitchen stool in warm afternoon light
Woman stretching on a mat in the backyard on a bright morningRefrigerator shelf styled with fresh produce, strawberries, and Mochi productWoman working on a laptop on the living room floor in afternoon lightMan checking his hair in the bathroom mirror, hair care verticalMan reading in bed with a journal beside him, mental health verticalMan in the bathroom mirror with a wearable health monitor on his arm

Nine verticals, one residential location — kitchen, bathroom, bedroom, living room, and backyard.

Couple laughing together on the couch at home, shot for Mochi's women's health vertical

LICENSING: In Perpetuity.
Website, paid social, programmatic, and email.

Man on his phone at home during a telehealth check-inNightstand still life with a trailing plant and Mochi product in morning lightMan at a laptop on the kitchen counter, taking a call while cookingMan reading on the couch in a sunlit living roomOverhead vanity flat lay with a hairbrush, water glass, and everyday personal itemsWoman holding a glass of water in the kitchen in soft daylightWoman washing face at the bathroom mirror, morning routine at homeWoman on a laptop in bed during a telehealth appointmentMan seated on a kitchen counter in warm daylightStudio still life of Mochi packaging and vials on a light backgroundStudio product still of amber glass bottles in directional lightStudio still of a white product tube against a soft grey backgroundStudio still life of Mochi capsule containers on a grey backgroundSingle amber jar on a white plinth, studio product stillOpen Mochi welcome kit showing branded packaging and cold-chain contents

Planning a multi-vertical campaign or brand launch library?

send an inquiry here

Man applying skincare at a vintage vanity mirror, skin care vertical

Client: Join Mochi
Photography, Production & Casting: Chelsea Loren
Video: Darren Hummel
On-Set Stylist: Katie Maco Heath
Hair & Makeup: Makeup x Marla
Production Assistant: Tatiana Urbina
Photo Assistant: Gayle Dawn
Gaffer: Nicholas J Lombardo
Location: Southern California

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Overhead commercial food photography of assorted pastries and cookies for a brand campaign, photographed by San Diego commercial photographer Chelsea LorenLifestyle brand photography of a woman at a café styled for a commercial campaign, photographed by California commercial lifestyle photographer Chelsea LorenSan Diego commercial lifestyle photographer Chelsea Loren on set with a film cameraLifestyle product photography of a home fragrance reed diffuser styled for a brand campaign, photographed by San Diego commercial photographer Chelsea LorenCommercial lifestyle fashion photography of a model in a white tee against a pink wall for a brand campaign, photographed by California commercial photographer Chelsea Loren

Chelsea Loren Photography

Chelsea Loren is a San Diego-based commercial lifestyle photographer specializing in luxury hospitality, brand campaigns, and editorial content for premium consumer brands.

© Chelsea loren photography