Medical device marketing tends to look like medical device marketing — clinical, careful, and a little cold. The brief here was the opposite: show the device where it actually lives — on people, in the middle of their day, not held up to the camera.

We cast six models across multiple demographics, and the brand included two real patients living with diabetes and minor talent. Casting people who actually wear the device changes what the images can carry — the way it sits, how it's handled, how little attention it gets in an ordinary moment. 

Family playing a stacking-block game around the living room table
Two men watching a game from the couch on a weekend afternoon
Young skateboarder in a helmet outdoors, wearing the device at his waist

Full-service production, photography, and creative direction for a wearable diabetes device,
shot on location in Southern California.

Beta Bionics — Medical Device Lifestyle Campaign

Production Scope:

Creative direction · Model casting · Prop design · Wardrobe styling · Location scouting · On-set production management · Lifestyle photography · Video · Post-production and delivery

I handled creative direction, casting, prop design, wardrobe styling, and on-set production management end to end, and delivered photography and video from the same production — one asset library engineered for paid social, website, email, print collateral, and trade show environments. Beta Bionics' marketing and creative team flew down from San Francisco to be on set and we accomplished an ambitious shot list in a single production day. 

Three kids with ice cream on the edge of the pool in summerTwo girls filming a dance in a bedroom with a ring lightMother and son cooking together at the kitchen counterMother and son reading together at bedtime, device charger on the nightstandParent waving goodbye from the doorway as her son leaves for schoolWoman working at a desk in a sunlit home office

USAGE:
Print, Trade Shows, Web/Digital, Paid Ad

Eight talent across multiple demographics, including two people living with diabetes and minor talent — cast to reflect the range of people who actually use the device.

Overhead of a game night, the device and app in hand at the tableFriends gathered outside over a charcuterie board on a sunny afternoonTwo players mid-rally on a backyard pickleball courtFamily dinner being served, with the device app on a phone at the tableWoman moving through a stretch on a mat outside the home gym

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Two girls watching a movie on a laptop from the bedroom floor with popcorn

Client: Beta Bionics
Photography, Production & Casting: Chelsea Loren
Video: Chelsea Loren
On-Set Stylist: Katie Maco Heath
Hair & Makeup: Makeup x Marla
Production Assistant: Tatiana Urbina
Location: Southern California

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Overhead commercial food photography of assorted pastries and cookies for a brand campaign, photographed by San Diego commercial photographer Chelsea LorenLifestyle brand photography of a woman at a café styled for a commercial campaign, photographed by California commercial lifestyle photographer Chelsea LorenSan Diego commercial lifestyle photographer Chelsea Loren on set with a film cameraLifestyle product photography of a home fragrance reed diffuser styled for a brand campaign, photographed by San Diego commercial photographer Chelsea LorenCommercial lifestyle fashion photography of a model in a white tee against a pink wall for a brand campaign, photographed by California commercial photographer Chelsea Loren

Chelsea Loren Photography

Chelsea Loren is a San Diego-based commercial lifestyle photographer specializing in luxury hospitality, brand campaigns, and editorial content for premium consumer brands.

© Chelsea loren photography