There’s a certain kind of destination that doesn’t need better food or better wine or a better story. It just needs someone to finally show up and tell that story the right way. Lodi, California is one of those places. When Visit Lodi — the city’s Conference & Visitors Bureau — reached out about a […]

You’ve got a beautiful product. Maybe it’s a linen shirt that drapes like a dream, a set of bedding so buttery it practically sells itself, a handcrafted pet bandana with embroidery so detailed it stops the scroll — or a wallet so thoughtfully designed it deserves its own editorial spread. Whatever it is, it’s soft. […]

There’s a very specific satisfaction that comes from wrapping a shoot day and knowing — not hoping, knowing — that you got everything on the list. The MUJI Spring/Summer 2026 Hemp & Linen lookbook was that day. Twenty-five shots. One Carlsbad estate. One very prepared crew. We planned, we executed, and we wrapped on schedule […]

There’s something electric about photographing food for a restaurant that doesn’t technically exist yet. No guests, no open kitchen, no buzzing dining room to pull ambiance from. Just a vision, a menu, and a team trusting you to bring it all to life before the doors even open. That was the creative challenge when I […]

A behind-the-scenes look at how I approach commercial fashion photography — from creative concept to final deliverable — and why the brands that invest in it right don’t have to reshoot. There’s a version of a lookbook shoot where everyone shows up, takes pretty pictures, and hopes for the best. And then there’s the version […]

When a new CPG food brand comes to you with a vision and the understanding that getting their visual identity right from day one will make or break their launch — that’s the kind of project every commercial lifestyle photographer dreams about. This is the story of how we built an entire brand visual library […]

When a design-forward, lagoon-front property in Carlsbad reached out about elevating their brand, they weren’t looking for “just photos.” They wanted a story that would illustrate the history of space, showcase the two distinct properties, and its proximity to the water (I mean, it’s RIGHT on the lagoon – how cool is that?). This storied […]

As Hilary Duff’s retired number one fan (quick note: I had a serious elementary school phase where I signed my name “HD#1F” for an entire grade… maybe two. I also learned my initial coding and graphic design skills from running a Hilary Duff fan website. I stand by it. And now, here I am, writing […]

Designing a nursery for twins comes with double the joy — and double the design decisions. My husband and I knew we wanted a space that felt calm and serene, yet whimsical and imaginative. Something that celebrated childhood magic while also tying back to our love of art and Paris. We had a few ideas, […]

When it comes to marketing baby gear, the imagery you choose is everything. For modern parents shopping online, photographs aren’t just pictures — they’re your storefront, your brand story, and the reassurance that your product is worth their trust. Recently, I had the opportunity to photograph a new UK-based portable travel crib and playard. The […]