Lifestyle Medical Photography & Creative Direction for Healthcare and Medical Device Brands
Trusted by brands like
Chelsea Loren is a commercial lifestyle photographer and creative director specializing in story-driven medical and healthcare photography for brands that want their products to feel real, human, and trustworthy—not clinical or stock.
She partners with marketing directors and product marketing teams to create elevated lifestyle imagery that shows who a product is for, how it fits into everyday life, and why it matters—while remaining FDA-aware, brand-forward, and marketing-ready.
With a background in editorial photography and marketing strategy, Chelsea creates lifestyle medical imagery designed to perform across paid ads, websites, packaging, and sales materials. Her work focuses on real environments and thoughtful storytelling—keeping the product as the hero while the visuals feel warm, natural, and authentic.
Lifestyle commercial medical photography & creative direction — from home medical devices to wearable tech.
- Medical device and health technology companies
- Wearable, home-use, and remote monitoring devices
- Diabetes, chronic care, and mobility products
- Sleep health and CPAP brands
- Maternal, fertility, and women’s health products
- Medical nutrition, formula, and regulated wellness products
- Select healthcare brands with product-focused marketing needs
Commercial lifestyle photography
I partner with healthcare and medical device brands, including:
WHO I WORK WITH
- Full-service creative direction and photography
- E-commerce imagery, lifestyle shoots, and medical content
- Images used across paid ads, website, email campaigns, and print
- Shot over multiple days with real families and healthcare professionals
- Result: Increased engagement and a refreshed brand presence with glowing client feedback
Commercial lifestyle photography
KABRITA USA
GOAT MILK FORMULA
GOAT MILK FORMULA
PORTFOLIO HIGHLIGHT
- Full-service creative direction and lifestyle photography for a medical mobility device sold online
- Strategic model casting, location, and wardrobe choices to clearly communicate product benefits and real-life use
- Imagery optimized to differentiate the brand within a crowded Amazon category
- Assets used across Amazon, website, paid ads, packaging, and email campaigns
- Result: Elevated product presentation and consistent brand identity across key sales channels
Commercial lifestyle photography
STEPWISE CANE:
PATENTED WALKING AID
PATENTED WALKING AID
PORTFOLIO HIGHLIGHT
- Full-service photography across multiple campaigns, collaborating with an international (Finland-based) team
- Photography captured across food lab environments, styled product scenes, team headshots, and facility imagery
- On-site food styling and prop styling to support brand aesthetics
- Prop selection and backdrop contribution to elevate imagery
- Extensive post-production, including detailed retouching and object alignment to optimize imagery for paid ads
- Result: Strong visual storytelling, consistent brand presence, and a long-term repeat client relationship
Commercial lifestyle photography
ONEGO BIO:
FOOD-TECH COMPANY
FOOD-TECH COMPANY
PORTFOLIO HIGHLIGHT
- Close collaboration with the brand’s marketing director to plan and execute the full shoot scope
- Assisting with casting & location scouting to support multiple setups within a single production day
- Creative direction and prop styling to build a realistic clinical setting while remaining brand-forward
- Clean e-commerce and product imagery created to supplement lifestyle assets for product pages
- Result: Imagery delivered for use across website refresh, paid advertising, print brochures, and sales decks
Commercial lifestyle photography
VIRTUAL FIELD:
PORTABLE VISION TESTING
PORTABLE VISION TESTING
PORTFOLIO HIGHLIGHT
- Lifestyle and e-commerce photography created to support a children’s medicine product launch
- Casting and coordination of a child model
- Styling and prop selection designed to mimic baby environments
- Clean e-commerce photography created to support website product pages and PDPs
- Result: Refreshed product assets used across social media and paid advertising
Commercial lifestyle photography
BOIRON:
CHILDREN'S MEDICINE
CHILDREN'S MEDICINE
PORTFOLIO HIGHLIGHT
- Moodboarding and creative concepting
- Model and family casting
- Location and prop sourcing
- Shoot day(s): e-commerce, lifestyle, or studio
- Post-production: editing & delivery of assets for multi-channel use
Each step is collaborative and customized to your brand's unique tone, goals, and audience.
Commercial lifestyle photography
From Creative Direction to Campaign-Ready Content
MY PROCESS
"We worked with Chelsea to launch our baby product brand Babba. I spoke with and interviewed many brand photographers, and ultimately decided to work with Chelsea due to her amazing portfolio and felt she best understood the brand we were trying to create. As a company selling a premium baby product we knew she could elevate the brand so that the photos portrayed to customers that everything about the company is high-quality. As an early startup, we were looking for a professional with experience so we loved her full-service creative direction which allowed us to communicate our thoughts and she put it all together. 100% worth the investment as we wouldn't be where we are today if it weren't for her amazing work!"
- DAN, FOUNDER OF BABBA CARE
- DAN, FOUNDER OF BABBA CARE
Commercial lifestyle photography
BABBA CARE:
BOTTLE COOLER & WARMER
BOTTLE COOLER & WARMER
CLIENT TESTIMONIAL
- 14+ years of photography experience, working with over 500 brands
- Trusted by lifestyle brands like Coterie and Evian
- Lifestyle-meets-commercial style that speaks to modern consumers
- Strategic understanding of how content performs on ads, websites, and social media
- Full-service production support: creative direction, casting, location sourcing, styling, and more
WHY BRANDS CHOOSE ME
Photographer, creative director, product stylist
and analytics to produce imagery that resonates and converts. My roots run deep in photography, too—my mom is an award-winning family photographer, and I got my start assisting her. After studying art history and fashion, I moved to Paris, where I worked as a travel journalist (while chasing the perfect croissant). All of that influences how I see the world—and how I help brands tell their stories with style, strategy, and heart. I now live in San Diego with my husband, pup, and our twin babies.
Before launching my business, I worked behind the scenes at a leading wedding editorial brand, ran the photo and social department for an e-commerce boutique, and directed content for a Forbes-listed travel and family influencer. That experience gave me a unique perspective: I didn’t just create content—I got to see how it performed across platforms. It taught me how to blend art
THE BACKSTORY
INQUIRE HERE
Images will be delivered 3 weeks after your selections have been made from our session; photoshoots are typically scheduled anywhere from 1-3 months in advance. For projects that have a quick turnaround time, let me know and we can see if it can be accommodated.
When Will I receive my images?
I'll deliver a cohesive online gallery brimming with images that pack a punch! You can download the High-Resolution files straight from there and start using them right away to make your website and social media sparkle.
How Will I receive my images?
Yes. While I’m based in San Diego, I work with healthcare and medical device brands nationwide, either traveling or coordinating remote productions depending on project needs. Oftentimes, brands will come to me as I have a robust network of models and locations in the area.
Do you work with healthcare brands outside of San Diego?
Lifestyle medical photography shows medical and healthcare products being used in real-life environments—such as at home, on the go, or in everyday situations—rather than in sterile studio or purely clinical settings.
The goal is to help customers understand who a product is for, how it’s used, and how it fits into daily life, while keeping the product clear, accurate, and compliant.
What is lifestyle medical photography?
Yes—I regularly create versatile assets for ads, websites, print, and organic social media.
Do you shoot both e-commerce and lifestyle content?
Images are commonly used across:
- Paid ads (Meta, Google, Amazon, etc.)
- Brand and product websites
- Amazon listings and PDPs
- Email marketing
- Packaging
- Print brochures and sales decks
Where are photos typically used?
Frequently Asked Questions
Can you help cast families or source models?
Absolutely. I coordinate talent that aligns with your audience and brand identity.
What kind of prices can I expect?
Each project is different and it really depends on what your needs are. During our Consultation Call, we'll talk about what kind of imagery you need to achieve your goals. From there, I create a custom proposal with different ways we can work together. To give you an idea, projects typically range from $5,000 - $30,000+, depending on the scope of the work and usage.
how do you make sure i get the photos i need?
For most sessions, I make a very detailed Creative Directive to streamline ideas, shot list, inspiration, and usage, that way we are on the same page. The Creative Directive is part of my proven process to ensure you get the shots you need of either you or your product, with on-brand colors, and photographed with placement in mind (like hero header vs Instagram).
Do you offer creative direction in addition to photography?
Yes. I provide full-service creative direction alongside photography, which may include:
- Casting models
- Location scouting
- Wardrobe and prop styling
- Shot list collaboration and refinement
BRAND PARTNERS
