Natural Catch makes pole-and-line caught tuna, coho salmon, sardines, and mackerel, hand-filleted and packed in olive oil. As the brand refreshed its look and grew into national retail (including Whole Foods, Target, Sprouts, Costco, and Walmart), it needed two things: clean product and packaging images consistent across every SKU, and serving suggestions that make a tin of fish look like a meal worth making tonight.
I've shot remotely for Natural Catch across several productions, handling food prep, food and prop styling, and photography in my San Diego studio.

Herbed Natural Catch mackerel dip in a blue bowl with toasted baguette crisps on a wood board

Packaging, e-commerce, and serving-suggestion photography for Natural Catch Seafoods,
a pole-and-line tinned fish brand from Del Mar.

Natural Catch Seafood - Tinned Fish Photography

Production Scope:

Creative direction · Food prep and food styling · Prop and surface styling · Packaging photography · E-commerce and PDP photography · Serving-suggestion photography · Post-production for paid and A/B testing

Every recipe got its own world, a little like turning the pages of a cookbook. Sage green tile, hand-painted blue and white tile, striped linen, warm wood, woven rattan, marble. I changed up the light along the way too, from crisp afternoon sun to softer, quieter setups. The variety gives Natural Catch fresh serving ideas for social and plenty of distinct options to test in paid ads.

Natural Catch teriyaki coho salmon tacos with slaw, avocado, cilantro, and lime on a woven placematCrispy rice topped with Natural Catch spicy chili tuna, avocado, and jalapeño on a green scalloped plateBasque-inspired pintxos with Natural Catch mackerel, guindilla peppers, olives, and manchego in dappled sunlightNatural Catch teriyaki coho salmon over rice with cucumber ribbons, scallions, and sesame, tinned fish serving suggestionNatural Catch teriyaki coho salmon over white rice with bok choy in a dark bowl on sage green tileNiçoise-style toast with Natural Catch yellowfin tuna, jammy egg, tomato, pickled red onion, and dill on a blue plate
Natural Catch teriyaki coho salmon herb salad with radish, cucumber, and dill on a rustic wood tableNatural Catch albacore sandwich on sourdough with red pepper, avocado, and butter lettuce, served with chips on green tilechelsea-loren-natural-catch-seafood-31Pan con tomate topped with whole Natural Catch sardines and parsley on hand-painted blue and white tileSushi bowl with Natural Catch yellowfin tuna, avocado, cucumber, furikake, and sriracha, with wooden chopsticksMini bell peppers stuffed with Natural Catch albacore, feta, tomato, and red onion on a parchment-lined sheet pan

• Serving suggestions across six products: niçoise tuna toast, sushi bowl, crispy rice, fish tacos, superfood bowl, lettuce wraps, stuffed peppers, pan con tomate with sardines, sardine pasta, mackerel dip, and Basque-inspired pintxos
• Teriyaki salmon packaging: a back-panel hero and a four-shot "How to Enjoy" row, shot white on white at one locked angle
• Buyer-requested plates: rice bowl, bok choy bowl, tacos, and herb salad, so shoppers can see what their plate will look like

Sardine pasta with lemon, capers, and parsley on blue striped linen with a glass of white wine, made with Natural Catch sardines
Natural Catch White Albacore tuna box beside an open tin of filets on white, e-commerce product photography by Chelsea LorenNatural Catch Spicy Yellowfin tuna box beside an open tin of filets on white, e-commerce product photographyFront of the Natural Catch Spicy Yellowfin Tuna Filets box, red illustrated packaging on whiteFront of the Natural Catch White Albacore Tuna Filets in water box, blue illustrated packaging on whiteNatural Catch White Albacore in extra virgin olive oil ad, "You know the tuna. Meet the upgrade.", with the box and open tin on light blueNatural Catch Wild Mackerel in organic extra virgin olive oil ad, "Sustainably wild. Seriously good.", with the box and open tin on pale green

USAGE:
• Usage: website refresh, PDPs, packaging, paid social and A/B testing, retail marketing. 

Superfood bowl with Natural Catch albacore, quinoa, broccoli, red cabbage, chickpeas, and avocado on white woodFish tacos with Natural Catch spicy chili tuna, radish, red pepper, avocado, and lime on blue and white tile

Launching a new flavor or heading into a new retailer? Let's plan the shoot.

send an inquiry here

Natural Catch coho salmon with mango salsa and white rice on a cream plate, with limes, an orange napkin, and the product box

Client: Natural Catch Seafoods, Del Mar, California
Photography, creative direction, food and prop styling: Chelsea Loren · Location: San Diego studio

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Chelsea Loren Photography

Chelsea Loren is a commercial photographer, creative director, and producer based in San Diego, working with premium hospitality, fashion, food, wellness, and family brands worldwide.

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