Do you own an Airbnb but feel like bookings have become stagnant, or you’re just not hitting your revenue goals? Maybe you’ve heard about hosts making thousands—or even hundreds of thousands—on their rental properties and wonder, “How can I do that too?“

Or perhaps you’re just starting out, thinking of investing in a short-term rental, and want to be sure it’s truly worth your time and money.

Here’s the thing: If your Airbnb isn’t memorable or unique, guests are likely to choose the cheapest option available.

But if you transform your space into a curated experience, something guests can’t find anywhere else, you’ll stand out from the crowd, command higher rates, and secure more frequent bookings.

Creating an unforgettable atmosphere is the key to attracting those lucrative, loyal guests who keep coming back.

Are you wondering, “How do I increase my Airbnb bookings and make more revenue?” Whether your property is only booked part of the time, or you’re ready to turn your new investment into a serious money-maker, I’m here to help!

Most short-term rentals are only booked about 30% of the time at an average rate of $300 per night—adding up to around $33,000 a year. But, if booked consistently, that number jumps to an impressive $110,000 annually. That’s nearly $77,000 that many properties miss out on!

And that’s where I come in! Hi, I’m Chelsea Loren—a Branding Photographer based in San Diego. I work with hotels, short-term rentals, and small businesses all over Southern California (and the world) to help curate captivating, one-of-a-kind spaces.

Let’s dive into my top tips on how to elevate and upgrade your Airbnb so you can maximize your revenue in 2025!

1. Identify Your Target Market

The first step to boosting your Airbnb’s success is understanding who you’re trying to attract. Every successful Airbnb has a clearly defined target market, which allows you to shape your listing, amenities, and decor around that ideal guest. Is your Airbnb a cozy retreat for couples, a family-friendly haven, or a spacious gathering spot for large groups? These differences in audience mean a lot when it comes to how you present and customize your space.

Start by asking yourself a few questions:

1. Who will benefit most from my space? If your listing has cozy features like a fireplace, outdoor hot tub, or secluded setting, it may be best suited for romantic getaways. A home with bunk beds, a kid-friendly backyard, and games could be ideal for families. On the other hand, a large, open-concept home near downtown might attract groups of friends on a weekend getaway.
2. What amenities and features would appeal most to them? Tailoring amenities to your audience can make your rental irresistible. For couples, this could mean adding spa-like touches and plush bathrobes. For families, think about offering high chairs, cribs, board games, or kid-friendly snacks. Large groups may appreciate ample seating areas, extra blankets, a BBQ grill, and kitchen essentials for big meals.
3. How can I craft a profile for my ideal renter? Picture your target guest as a real person and create a detailed profile around them. Imagine their lifestyle, travel preferences, and expectations for an Airbnb stay. Are they a couple looking to unwind, parents on a family vacation, or a group of friends seeking adventure? Once you’ve visualized this guest, think about how to make your listing resonate with them specifically.
   

2. Work with a Lifestyle Experience Airbnb Photographer

In today’s competitive short-term rental market, high-quality photos can make or break your listing. If you’re using cell phone pictures or just real estate photos — that’s not going to cut it.

Potential guests are scrolling through countless Airbnb options, and if your photos don’t catch their eye or tell the story of what it’s like to stay at your property, they may scroll right past it. That’s where lifestyle photography comes in—it doesn’t just show your space; it brings it to life, making guests feel like they’re already there and envisioning the experiences they can have.

Lifestyle photos capture guests enjoying the experience of your space. This can mean anything from couples relaxing on the porch with a glass of wine, friends gathered around a fire pit, or kids playing in the yard. These kinds of images appeal to emotions, helping potential guests imagine the special moments they could create at your Airbnb.

By incorporating people who represent your target audience, lifestyle photography instantly makes your space feel more inviting and relatable.

In addition to showing off your space, lifestyle photos can also highlight your property’s unique amenities: a cozy reading nook, a spacious kitchen, or even special touches like high-end coffee makers or luxurious bathroom products. When guests see these details in action, they’re more likely to remember your listing and perceive it as a high-value experience—leading to higher bookings and the ability to charge premium rates.

The Social Media Advantage

These images are invaluable for social media or if you’re building an independent website for direct bookings. Properties with strong online followings not only stand out on social media but also enjoy consistent bookings and higher rates, as they’re less dependent on Airbnb’s algorithm.

Unlike traditional room shots, lifestyle images perform exceptionally well on visual platforms like Instagram and Pinterest, which are popular sources of inspiration for travelers. By showcasing aspirational, yet authentic moments, you’re likely to increase engagement, build a following, and encourage direct bookings.

Establishing an online presence beyond Airbnb can also set your listing apart, giving you more control over your brand, pricing, and booking process. Properties with strong social media followings often enjoy higher rates and are less dependent on Airbnb’s algorithm, resulting in more predictable and consistent bookings.

How I Help Airbnb Hosts Elevate Their Listings

As a photographer who’s worked with many Airbnb hosts, I specialize in creating photos that resonate with your ideal guests, whether that’s families, couples, or groups of friends. The right lifestyle photos show off every special touch, from cozy nooks to luxury amenities, and increase your property’s appeal.

My approach focuses on showcasing the unique aspects of each property to appeal directly to the ideal guest. For example, if your Airbnb is designed for families, I’ll create scenes that show families bonding in your space. If it’s a romantic getaway, we’ll capture cozy, intimate moments that make couples envision a perfect weekend escape.

Lifestyle photography brings out all the things that would make you want to book the space—whether that’s a charming coffee nook, outdoor seating for sunset views, or a warm living room designed for relaxation. It’s about creating a vision of the experience that’s so compelling, guests can’t resist booking.

3. Offer a Welcome Gift

Adding a thoughtful welcome gift is a simple but powerful way to elevate the guest experience and set your property apart. It doesn’t need to be extravagant—a few carefully chosen items can make guests feel genuinely welcomed and valued, helping to create a memorable experience that they’ll want to rave about in reviews.

Consider choosing locally made items, like a bag of freshly roasted coffee beans, artisanal baked goods, or even a bottle of wine or sparkling water. By collaborating with local businesses, you can also build connections in the community while introducing your guests to unique local flavors and brands. Just remember to keep the guest profile in mind—families or non-drinkers, for instance, might appreciate different options like locally sourced snacks, fresh flowers, or a kids’ treat pack.

Here’s a list of some Airbnb welcome gift ideas to consider:

• Coffee or Tea: Local coffee beans or a variety of teas are great for morning refreshment.
• Baked Goods: Individually wrapped cookies, muffins, or pastries from a neighborhood bakery add a sweet local touch.
• Wine or Sparkling Water: A small bottle of wine or sparkling water is perfect for adults to enjoy. Consider sparkling grape juice for families or those who don’t drink.
• Local Snacks: A box of locally made chocolates, artisanal popcorn, or gourmet nuts.
• Fresh Flowers: A small vase of flowers adds a fresh, welcoming feel without taking up much space.
• Bath or Spa Items: Mini lotions, bath bombs, or soaps made by a local artisan to give a touch of luxury.
• Kid-Friendly Items: A small coloring book and crayons, or stickers for families traveling with young children.
• Seasonal Items: Hot cocoa packets and marshmallows for winter, or sunblock wipes and lip balm for summer.
• Scented Candle or Essential Oil: A small candle or travel-sized essential oil spray with a calming scent can enhance the atmosphere.

Refreshing welcome items for each stay maintain that personal touch and help guests feel like they’re receiving a unique, curated experience. This attention to detail makes your Airbnb more memorable, leaving guests more likely to return and share glowing reviews.

4. Sprinkle in Luxury Items

Elevating your Airbnb with luxury touches doesn’t have to mean a complete overhaul. Thoughtful upgrades in key areas can make your space feel more upscale, greatly enhancing the guest experience and encouraging positive reviews and return visits. Small investments in comfort and aesthetics go a long way in making your property stand out.

Start with the essentials for a comfortable stay:

• Quality Mattress and Bedding: A comfortable, high-quality mattress and soft, high-thread-count sheets can make guests feel like they’re staying in a boutique hotel.
• Plush Towels and Robes: Invest in thick, plush towels and cozy bathrobes. These additions can make your Airbnb feel spa-like, creating a sense of indulgence.
• Upscale Bath Amenities: Opt for premium shampoo, conditioner, and body wash that leave a lasting impression. Look for brands known for quality ingredients and luxurious scents.
• Nespresso or High-End Coffee Maker: A premium coffee setup can be a simple upgrade that adds a special touch. Stock it with a variety of coffee pods or fresh beans for a high-end coffee experience.
• Smart or Large-Screen TV: An upgraded TV, preferably a smart model with streaming apps, makes it easy for guests to relax and enjoy their downtime.

For these upgrades, consider platforms like Minoan, which provides discounted access to top-tier home goods and luxury brands tailored for short-term rentals. Through Minoan, you can browse and select from a wide range of curated luxury items at a reduced rate. Not only does this help you stay within budget, but it also introduces your guests to premium brands they may love.

5. Craft Unique Experiences

In today’s competitive Airbnb market, guests are looking for a stay that’s memorable and share-worthy. By creating unique, Instagrammable experiences, you can set your property apart and inspire guests to choose your space over the competition. These experiences not only enhance your guests’ stay but can also increase the likelihood of social media shares, which brings organic exposure and attracts future bookings.

Not sure what unique experiences for your Airbnb you can add? Consider adding features that encourage guests to relax, connect, or capture special moments:

• Outdoor Fire Pit or Fireplace: A cozy fire pit adds charm and warmth to any stay, providing a perfect spot for evening gatherings or a quiet moment with hot cocoa. String lights and comfortable seating around the fire can make this area even more inviting.
• Hot Tub or Sauna: These amenities instantly elevate any space to feel like a retreat, giving guests a private spa experience that’s especially appealing in cooler months.
• Movie or Game Room: A designated space with a projector, plush seating, or a curated selection of board games and video games offers a fun way to unwind. It’s a great way for families or groups of friends to connect and enjoy quality time together.
• Unique Seating Areas: Statement furniture like a peacock chair, hammock, or cozy reading nook can transform a simple area into a guest favorite. These additions can create beautiful photo opportunities, which guests are likely to share on social media.
• Outdoor Dining Area: If you have a backyard, patio, or balcony, a well-decorated outdoor dining area can offer guests a chance to enjoy a meal al fresco. Add a bistro table, colorful tableware, or string lights for a cozy, charming vibe.
• Seasonal Extras: Consider offering extras like s’mores kits for the fire pit in the fall or beach gear in the summer. These thoughtful touches provide guests with ways to enjoy the area and highlight your property’s location.

For inspiration, think about the kinds of experiences you enjoy when traveling. Whether it’s a peaceful retreat, a romantic setting, or a fun hangout spot, these details add personality and make your Airbnb feel like more than just a rental—it becomes a destination in and of itself.

6. Build Your Brand

Branding your Airbnb goes beyond just furnishing your space—it’s about creating a distinctive personality that resonates with your ideal guest and makes your rental stand out from the crowd. When done well, branding can make your Airbnb feel cohesive, memorable, and highly desirable, inspiring positive reviews and repeat stays.

Start by defining the core style, vibe, and story you want your space to convey. Whether it’s a cozy seaside escape, a chic urban loft, or a rustic mountain retreat, think about what would make your property unique and appealing to your target audience. Then, find creative ways to reinforce this brand identity in every detail of the guest experience.

Want practical ways to build your Airbnb brand? Downloadable Guide will be available for purchase soon — send me an email if interested.

7. Pay Attention to Guest Feedback

Guest feedback is one of the most valuable tools for improving your Airbnb and boosting its success. While it’s natural to want to focus on the positive reviews, it’s equally important to listen to constructive criticism.

By paying attention to common themes in guest feedback—whether through reviews, direct messages, or post-stay surveys—you can gain crucial insights into what guests love about your space and where there’s room for improvement.

For example, if several guests mention that the mattress is uncomfortable or that the check-in process is confusing, addressing these concerns can greatly enhance their experience. Often, it’s the small tweaks that make the biggest difference in overall satisfaction.

Improving guest comfort, convenience, and communication will not only increase the likelihood of positive reviews but also make guests more likely to return and recommend your property to others.

8. Curate the Design

Creating a thoughtfully curated design can transform your Airbnb into a boutique-style experience that guests will remember long after their stay. A cohesive design theme not only enhances the aesthetic appeal of your space but also elevates the overall guest experience. Consider collaborating with a designer or incorporating unique touches that reflect your brand and the local area.

Start by selecting a color palette that evokes the ambiance you want to create—whether it’s calming neutrals for a beach getaway or vibrant colors for a cozy cabin retreat.

Incorporate accent walls, murals, or distinctive wallpaper to add depth and character to the space. Thoughtful lighting choices, such as statement fixtures or warm, inviting lamps, can create a welcoming atmosphere and enhance the mood of each room.

Don’t forget the little details that make a big difference. Unique decor items, local artwork, or curated bookshelves can provide guests with a sense of place and connection to the area, similar to what they would find in boutique hotels.

9. Stay In Your Own Airbnb

To gain a fresh perspective on your property, spend a night or two in your own Airbnb as a guest would.

This experience can illuminate small fixes and you might notice details you’ve overlooked, such as a worn-out paint job, flickering light bulbs, or missing items you’d love to have available. A firsthand experience allows you to see your space through the eyes of a guest, helping you identify areas for improvement that can leave a lasting positive impression.

Ensure your Airbnb is in tip-top shape. Address any maintenance issues, like fixing funky paint jobs or refreshing worn-out furniture. Pay attention to the exterior as well—both the backyard and front yard should look appealing and well-kept, especially if you plan to feature them in your listing photos.

Lastly, check all light fixtures and replace any burnt-out bulbs, including outdoor patio lighting.

While you’re at it, ensure your kitchen is well-stocked with essentials. A well-equipped kitchen can lead to rave reviews, so consider stocking basic items like coffee, tea, sugar, cooking oil, and spices.

Guests appreciate the convenience of having these items readily available, making their stay more enjoyable. If your rental includes unique appliances, like an induction stove or a high-end espresso machine, provide clear instructions or user manuals to avoid frustration.

I once stayed in an Airbnb that had an induction stove…only they failed to tell us that, and they had a mix of regular pots and pans with the induction ones. We couldn’t figure out why our pot of water wasn’t boiling. Clear instructions are crucial!

Make sure to keep a pulse on other properties. Stay at other Airbnbs to gather ideas and inspiration on what you love about their setups, amenities, and designs.

What made those stays memorable? Is there a particular feature or design element that stood out to you? These insights can help you enhance your own rental experience.

11. A Signature Fragrance

Scent has a powerful ability to influence mood and leave a lasting impression, making it a simple yet effective way to elevate your Airbnb.

Introducing a subtle, signature fragrance throughout your space can enhance the guest experience and make your rental feel even more inviting. Consider using a diffuser or a scent device like the Pura system, which allows you to customize and control scents in each room without being overpowering.

I personally tend to avoid candles for safety reasons, but diffusers offer a great alternative that’s both safe and effective.

When choosing a scent, opt for something light and neutral—nothing too strong that could overwhelm your guests. After all, some people may be sensitive to fragrances. A single, gentle scent throughout the entire home can leave a memorable impression.

Think of it as creating a signature “Airbnb scent” that guests will associate with your space, adding a personal touch that elevates their stay.

I once stayed at an Airbnb in Australia that had the most divine scent. It was so memorable that I actually reached out to the owner to ask what it was. I ended up purchasing the same fragrance and still refer to it as “the scent from that one Airbnb.” That’s the kind of impact a carefully chosen fragrance can have!

If you’re local to San Diego, I highly recommend Corridor Candle Co., who offers unique, San Diego-inspired scents.

It’s a great way to give your Airbnb a touch of local flavor that guests will remember long after their stay. Just remember, the key is to keep it subtle and consistent throughout your space, making the fragrance a part of the overall experience without overpowering the atmosphere.

There you have it! By implementing these simple yet impactful upgrades, you can elevate your Airbnb, increase guest satisfaction, and enjoy more consistent bookings at a higher rate.

From creating unique experiences to crafting a memorable brand, each step helps set your space apart from the competition. Keep these tips in mind as you design and market your Airbnb, and watch your property stand out in the crowded rental market.

Ready to upgrade your Airbnb and start seeing results? Let’s make 2025 your most profitable year yet!