When Kabrita approached me to refresh their visual content, they were looking for more than just beautiful images—they needed a full-service partner to help elevate their brand, connect with modern parents, and tell a story rooted in trust and clean ingredients.

As a photographer and creative director who specializes in baby and lifestyle product photography, I was thrilled to collaborate with a team that understands the importance of thoughtful marketing and powerful visuals.

A Full-Service Baby Brand Photoshoot

This wasn’t your average one-day shoot. Our collaboration spanned multiple days and locations, covering everything from e-commerce images to lifestyle photography to medical marketing content. Each shot was intentionally crafted to speak to Kabrita’s ideal customer: ingredient-conscious, higher-end moms who care about what goes into their baby’s bottle—and their brand’s values.

A lot of time was spent prepping for the photoshoots: casting, coordinating outfits, props, figuring out angles and shot lists, to make sure we captured everything the team needed for their website refresh.

Day 1: Clean, Warm E-Commerce Photography

We kicked things off with a studio day focused on e-commerce and product photography. These images were created for Instagram Stories, Reels, Kabrita’s website, and updated branding materials.

From canisters of goat milk formula to the hand-scooping process of making a bottle, I styled and shot each scene to feel fresh, clean, and slightly warm—incorporating soft shadows to maintain a welcoming, natural feel. The formula tins were also delivered as editable PSD files so the brand could swap backgrounds and update packaging visuals as needed across their evolving digital platforms.

These foundational assets were designed to do heavy lifting across paid ads, emails, and site refreshes—giving the Kabrita marketing team flexibility and cohesion.

Day 2: Real Families, Real Feeding Journeys

Next, we brought the brand to life in a cozy Costa Mesa home, where I produced and directed a lifestyle shoot with four different families and a range of babies—from newborns to toddlers.

We captured real moments of both breastfeeding and formula feeding to reflect the diverse feeding journeys of modern parents. Shooting in natural light across multiple rooms (kitchen, living room, bedroom, and even a colorful office), the content felt vibrant, joyful, and intimate.

I coordinated with all families and models in advance to ensure a smooth, relaxed day on set—and our doctor model added an additional layer of trust and credibility for the brand’s messaging.

These lifestyle images now live across Kabrita’s organic social, paid campaigns, website, and print collateral.

Day 3: Studio-Style Medical Marketing Content

For the final shoot day, we shifted gears and created clean, clinical content designed specifically for Kabrita’s medical marketing website and professional outreach.

We brought in several models to act as medical professionals and pediatricians, photographing them reviewing the formula, holding cans, and engaging with young parents. The imagery aligns with Kabrita’s science-backed approach and offers marketing teams elevated visuals that speak directly to healthcare providers and parents alike.

Results

The final deliverables were used across email campaigns, paid social, print materials, and Kabrita’s redesigned website, helping the brand tell a cohesive story at every touchpoint.

The Kabrita team shared glowing feedback and noted increased engagement across their channels—proof that visuals tailored to your audience work.

Ready to Elevate Your Baby Brand’s Visuals?

Whether you’re launching a new baby formula, creating lifestyle content for a parenting product, or refreshing your brand’s identity—I’d love to partner with you.

I bring strategy, creative direction, and an editorial eye to every shoot so your marketing team has visuals that connect.

Interested in working together on your next campaign?
Send an inquiry through my contact form and let’s bring your project to fruition.